Women’s World Cup: Sponsor gives out 20,000 tickets as New Zealand struggles with ticket sales

As ticket sales for the Women’s World Cup in New Zealand continue to be slow in a nation where rugby predominates as the national sport, a sponsor is giving away 20,000 seats to the games.

According to FIFA, 1.25 million tickets have been sold for games in the cohost nations of Australia and New Zealand.

In New Zealand, 320,000 tickets have been sold. However, just six of those events are nearly sold out.

On Thursday, a tournament partner, the accounting business Xero, announced that it would provide 5,000 complimentary tickets to each of New Zealand’s four stadiums.

FIFA is “comfortable” with the current rate of ticket sales in New Zealand, Women’s World Cup chief executive Dave Beeche told the New Zealand Herald. Due to greater coverage of the competition, he claimed that sales had surged recently.

“Naturally, there are some games that are experiencing higher demand with the Kiwis and some of the top-ranked teams,” Beeche said, “but we’re happy with how the progress is overall.”