Coca-Cola launches first alcoholic drink in Japan
Coca-Cola has launched its first ever alcoholic drink. The company
launched it today (Monday) in Japan - a fizzy, lemon-flavoured
concoction laced with spirits that seeks to capitalise on the growing
popularity of "chuhai" alcopops enjoyed especially by young women.
Although the US firm dabbled in the wine business in the 1970s, the
experiment in Japan is "unique" in the company's 125-year history, said
Coca-Cola Japan president Jorge Garduno.
From Monday, three new Lemon-Do drinks - containing three, five and
seven per cent alcohol - will be available in the southern Kyushu region
of Japan.
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