Snapchat releases filter based image recognition based on what you're snapping

Too lazy to be creative with Snapchat? Well, there's a new feature for you. Snapchat has launched new filters that recognize what's being snapped and provide a contextually relevant border or sticker.

Snapchat say it is using image recognition technology for some of its latest photo filters: Snapchat's app will now automatically analyse the content of your photos and suggest relevant filters for a variety for contexts.

The update comes ahead of a massive app redesign as the company tries to keep users and advertisers engaged. The filters began gradually rolling out to users last week, a Snap spokesperson confirmed to Mashable. 

The filters will automatically appear in the user's carousel of filters after they take a photo snap of something within a certain set of categories. These include items at concerts, beaches, pets, sports, and food, a Snap spokesperson told Mashable. 

For instance, if a Snapchat user takes a photo of their dog, the app may suggest a filter that proclaims "It's a pawtie!" A photo of a plate full of food may prompt a suggestion for a filter asking "What diet?"

 

Snapchat users could unlock them by actually snapping those images, or we also tried via Google Images. 

Snapchat could ultimately use the same technology to find relevant ads, or suggest branded or sponsored filters to users.