Beyoncé and Jay-Z' names twins, trademarks the names
Despite the couple's silence on their new babies - they have yet to even officially confirm the birth - now their names appear to have finally emerged.
According to the filing, they requested trademarks to be used for various merchandise, including baby teething rings, baby carriages and strollers.
While both names are distinctly unusual choices, Sir is the more uncommon of the two - with the name normally used as a title before a man's first name while Rumi is a Japanese girls name.
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