Study shows that women wearing low-cut tops are 19 times more likely to get job interview
DR Kertechian in a bid to set out his research pattern, put forward two fictional women for the roles over the course of three years as job advertisements in the sales and accounting field arose.
To make sure the investigation was unbiased, each woman was forwarded for 100 roles wearing the revealing outfit and 100 jobs in the more conventional clothing with photograph attached to their application.
It was discovered that the woman wearing the low-cut dress successfully caught the attention of the recruiters with a significant difference — the woman in the more revealing outfit was 19 times more likely to secure a face-to-face interview.
Of the 200 sales role applications, the low-cut dress applications received 62 more offers for interview than their counterparts.
From the 200 accountancy applications there were 68 more offers for interview for the more provocatively dressed woman.
There are a few things to consider in this study that limit its findings a little. Firstly, the experiment was carried out in France and put into consideration, employees in different parts of the world may have different values.
It’s also important to note that the experiment only covered two sectors of the workforce: sales and accounting.
Finally, this is operating on the assumption that people attach a photo to their resume when they apply for a job. While this might not be a common practice in other parts of the world, findings may varies.
“Our results showed interesting trends as low-cut dresses significantly influenced the choice of the recruiters, even for accounting positions.
“Regardless of the job, whether customer-facing saleswoman or office-based accountant, the candidate with the low cut clothing received more positive answers.
“The results were quite shocking and negative but not necessarily surprising — they show we need to conduct more research.”
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